Rise and fall ... ASRock and MSI ar...
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Rise and fall ... ASRock and MSI are making a leap forward from the second largest share of the motherboard market in 10 years.
Gigabyte's share of the motherboard market plummeted.What the hell is going on
In mid-January, BCN announced the award-winning manufacturers of "BCN AWARD 2022", which honors the vendors who won the top share of annual sales in 2021 (January-December). In the motherboard category, ASUS JAPAN won the top spot for the 19th time in a row for 17 years. The motherboard category has been the subject of BCN AWARD awards 23 times in the past, but ASUS has missed the award about four times during this time. Three of them were Japanese Gigabytes who won the top spot in BCN AWARD 2003-2005. Let's look back at what is happening in the motherboard market share battle. Gigabyte is a leading motherboard manufacturer that once competed for the first and second place in the sales volume share of ASUS and BCN rankings. We handle a wide range of products such as desktop PCs, notebook PCs, motherboards, graphic boards, and LCDs. Gigabyte gained the top share three times in the motherboard category of BCN AWARD 2003-2005. However, after 2010, ASUS remained dominant, and Gigabyte continued to follow suit. The tide changed in 2015. Until then, Gigabyte had signed a PC parts sales agency contract with CFD Sales, Lynx International, and Mustard Seed (currently suspended) to distribute products to PC shops. This was because the dealers and PC shops to which the products were delivered differed from agency to agency, and the aim was to distribute gigabyte motherboard products throughout the PC shop while sharing the responsibility among the companies. However, in March 2015, the agency contract with CFD Sales and Mustard Seed was terminated, and in December 2016, the agency contract with Lynx International was terminated. Asahi Electronics has become a distributor instead. Gigabyte and Asahi Electronics signed an agency contract almost at the same time as the termination of the agency contract with CFD Sales and Mustard Seed in March 2015. Originally, Asahi Electronics should have been involved in the distribution of Intel CPUs and was good at distributing PC parts, but after 15 years, the share of gigabyte sales has been on a downward trend. Gigabyte's share of unit sales, which was 28.9% in 2014, was 17.3% in 2015, 12.8% in 2016 when the agency contract with Lynx ended, and in the single digit range after the one-company agency system in 2017. It plummeted in just four years. Since 2017, not only ASUS, which was once fighting for the lead, but also ASRock and MSI have been drained. Instead, ASRock and MSI have seen a sharp increase in market share since 2015. ASRock gained a record high 32.6% share of the company in 2019. MSI also reached a record high of 21.2% in 2009, a leap of about seven times from the record low of 3.2% in 2012. It is hard to believe that the reason why Gigabyte's market share dropped sharply was that the quality of products, which had been the second largest company after ASUS, caused extreme alterations and deterioration. After all, the change in the agency strategy, and the burden on the one-company concentration system at Asahi Electronics may have been heavy. It's been about two months in 21 years, but ASRock has overtaken ASUS to take first place, and the top players in the motherboard market are fighting fiercely. I would like Gigabyte to take distribution measures and regain its former vibrancy. (BCN / Akinori Tochigi) * "BCN Ranking" is an actual sales database that collects and aggregates POS data of PCs, digital home appliances, etc. from major home electronics mass retailers and online shops nationwide every day. It covers about 40% (in the case of a personal computer).
