Sparks fly between Huawei and Xiaom...
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Sparks fly between Huawei and Xiaomi Will there be a “beginning” in the SIM-free market where there is no champion? : Junya Ishino's Mobile Eye (page 1/3)
On June 2nd, Huawei and Xiaomi announced SIM lock-free smartphones for sale in Japan. Huawei announced the P40 series at once. The flagship model “HUAWEI P40 Pro 5G” and the middle range models “HUAWEI P40 lite 5G” and “HUAWEI P40 lite E” will be introduced. On the other hand, Xiaomi announced "Mi Note 10 Lite", which is a low-priced version of "Mi Note 10" and "Mi Note 10 Pro", which was the first entry. In addition, as the Redmi series for the first time in Japan, we will introduce "Redmi Note 9S", which has excellent cost performance.
Huawei announced three models of the P40 series. The photo is Mr. Yang Tao, who was newly appointed as the device president of Huawei Japan.Xiaomi will newly develop the Redmi series in Japan. The low-priced version of Mi Note 10, "Mi Note 10 Lite," was also announcedHuawei, which has the second largest market share in the world, and Xiaomi, which has the fourth largest market share, are, so to speak, two major manufacturers in China. While both sell camera image quality and high cost performance, the situation in which the two companies are placed is very different. Huawei, which holds the top position in the SIM-free market in Japan, has been forced to give up on installing GMS (Google Mobile Service) due to US sanctions. On the other hand, Xiaomi is catching up with a furious momentum with a terminal with excellent cost performance. Here, I would like to explain the latest models released by the two companies and their strategies. All prices are shown including tax.
Huawei will release three models: the flagship model P40 Pro 5G and the middle range models P40 lite 5G and P40 lite E. The P40 Pro 5G is a terminal that was announced globally in March. It is positioned as the latest model of the P series, which has launched numerous innovations in smartphone cameras, such as dual cameras, large sensors, and telephoto lenses with a periscope structure. The P40 Pro 5G uses a 1/1.28-type sensor that is even larger than its predecessor. Like the "P30 Pro" released by DoCoMo in 2019, it also has a 5x optical and 10x hybrid zoom camera.
"P40 Pro 5G" equipped with a large sensor of 1/1.28 and refined shooting functionsThe periscope telephoto camera is still alive. You can get close to your subject up to 5x with optical zoom and 10x with hybrid zoom. As a camera for movie shooting, its role has been clarified. Kirin 990 5G is installed in the processor. Taking advantage of the processing power of AI, the P40 Pro 5G is equipped with a function that eliminates the reflection of passers-by in the background and a function that reduces reflections on glass. Although it is a SIM lock-free model, it is also a major feature of P40 Pro 5G that it supports 5G. It is a dual SIM specification, and the second SIM card is a specification that allows you to select either physical SIM or eSIM.Compatible with the function to remove passers-by in the background and reflections reflected on the glassCompared to the P40 Pro 5G, which incorporates plenty of cutting-edge functions, Huawei is in the middle range We have expanded the variation of the P lite series, which drives sales by model, to two models. One is the P40 lite 5G compatible with 5G, and the other is the P40 lite E, which is cheaper than the conventional P lite. The P40 lite 5G is one that supports 5G but is priced at 43,780 yen. While 5G compatible models are priced at around 100,000 across the board, it can be said that the price setting has an impact, even though it is a middle-range model.
"P40 lite 5G" compatible with 5G in the middle rangeOn the other hand, the P40 lite E will be sold at 27,280 yen, which is even cheaper than the conventional P lite series. The camera is a triple camera with a maximum of 48 million pixels, and the display adopts a punch hole type with a hole only in the in-camera part. The charging port is a Type-B Micro USB, and the Wi-Fi does not support the 5 GHz band. The terminal is finished.
"P40 lite E" which made the conventional P lite series even cheaperHowever, there are serious points to note about the current Huawei terminal. As with the "HUAWEI Mate 30 Pro 5G" released in April, none of the models can use Google's Android API or various services. As previously reported, Huawei is in a state of being unable to make new transactions with Google due to US sanctions. Instead, HMS (Huawei Mobile Services) developed by Huawei itself was adopted. Apps developed by third parties will also be downloaded from the AppGallery operated by Huawei, not the Google Play Store.
In the P40 series, all models are equipped with HMS instead of GMS. Apps are also designed to be downloaded from AppGalleryAs mentioned in this series before the release of the Mate 30 Pro 5G, unfortunately there are not enough apps at the moment. Although the AppGallery lineup has gradually increased, such as the addition of the messenger app LINE after the Mate 30 Pro 5G was released, the number of games and video apps is small, and there are no payment apps. If you use it in the same way as Android with GMS, you should feel unsatisfactory. Both the P40 lite 5G and P40 lite E are middle-range models that are easy to reach, but with Android without GMS, more users may hesitate to purchase.
Xiaomi 1 | 2 | 3 aiming for the SIM-free market without a champion
